Sökning: "relationship and community."

Visar resultat 1 - 5 av 826 uppsatser innehållade orden relationship and community..

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Normer och lärande. : En studie av dynamiken mellan normer och medarbetares lärande på arbetsplatsen.

    Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktik

    Författare :Lindqvist Wenwen; [2024]
    Nyckelord :;

    Sammanfattning : The purpose of this study is to increase understanding of the relationship between norms and employee learning in the workplace. The study is aimed at employees' work experiences from different perspectives, such as collaboration, communication, organization of work, and room for action, and thereby highlights the dynamics between norms and employee learning in the workplace. LÄS MER

  4. 3. The quest of a defeated Self - understanding identity management in post-Soviet Russia

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Amanda Sandström; [2024]
    Nyckelord :russia; post-soviet identity; national identity; constructivism; social identity management; international culture; anarchical culture; international practice; Law and Political Science;

    Sammanfattning : A certain volatility in regard to Russia’s relationship to the West has characterized international political space since 1991. If Gorbachev and Yeltsin succeeded in negating the Soviet Russian past to thus attempt to make possible an integration with the value community of Western civilizations, Putin has conducted a strategy that initially seemed to be aimed at securing global multipolarity and internationally governing principles of Westphalian sovereignty, non-intervention and territorial integrity. LÄS MER

  5. 4. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  7. 5. Exploring Attachment Dynamics: Implications for Overgeneralized Memory and Rumination

    Master-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Ocean Bouey; [2024]
    Nyckelord :Overgeneralized memory; attachment anxiety; attachment avoidance; rumination; narrative memory task; Social Sciences;

    Sammanfattning : Objective and Methods: This thesis investigates the relationship between insecure attachment (anxiety and avoidance), rumination, and overgeneralized episodic memory retrieval in nonclinical adults, addressing the potential moderating role of rumination in the attachment- overgeneralization link. A community sample of 41 Swedish-speaking women participated in a narrative memory task involving attachment and non-attachment narratives. LÄS MER