Sökning: "retro brands"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden retro brands.

  1. 1. Monopol i modern tappning : Hur en uppdaterad version av det klassiska brädspelet Monopol kan utformas genom ett retroperspektiv med syftet att ge ett mer modernt intryck

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Agnes Friberg; [2022]
    Nyckelord :;

    Sammanfattning : Det klassiska sällskapsspelet Monopol har spelats i många år och redan år 1935 såldes spelkonceptet till Parker Brothers vilket var ett steg i riktningen mot att bli det mest sålda brädspelet genom historien som är privatpatenterat (Encyclopaedia Britannica, 2021). Monopols långa historia har inte inneburit större förändringar i det visuella utseendet, tvärtom så har endast mindre justeringar gjorts där många grafiska element inte förändrats överhuvudtaget. LÄS MER

  3. 2. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Nyckelord :Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Sammanfattning : Craft beer brands are booming. However, many craft beer brands employ exceedingly similar retro-evocative techniques to negotiate authenticity with consumers. This article explores how craft beer brands systematically use retro marketing as a tool to negotiate authenticity with customers, through a consumer culture theory (CCT) lens. LÄS MER

  4. 3. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
    Nyckelord :Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. LÄS MER

  5. 4. Brand revitalization in the music industry: a case study approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Nyckelord :Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. LÄS MER

  7. 5. How young consumers use retro brands and retro products to mediate and express discontent towards the present

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Max Olsson; Jacob Höglund; [2019-02-26]
    Nyckelord :retrofication; retro brands; retro products; nostalgia; enchantment; authenticity;

    Sammanfattning : .... LÄS MER