Sökning: "social relevance"

Visar resultat 11 - 15 av 853 uppsatser innehållade orden social relevance.

  1. 11. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
    Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

    Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

  2. 12. MEANINGFUL OR MEANINGLESS? THE RELEVANCE OF INFORMAL RELATIONSHIPS - A case study of the perceived importance of relationship enablers between the United Nations and the European Union

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Sören Selander; [2023-10-05]
    Nyckelord :informal relationships; social capital; trust; cooperation;

    Sammanfattning : The special meaning of the UN-EU relations characterized not only by symbolic significance but also in terms of legitimization and especially growing financial importance, complemented by the findings of previous literature on business organizations underscoring the value of informal relationships, led me devote this thesis to the perceived importance of social capital in the UN-EU relations. In line with existing theories of social capital which argue that the interpersonal side of relationships can lead to advantages, pointing at the same time to some favorable conditions such as trust, obligations and expectations, and relational embeddedness that need to be fulfilled for a relationship to become meaningful, this study aims to analyze the perceptions of the individuals involved in the informal relationships between the UN and the EU on the relevance of these relational social capital conditions. LÄS MER

  3. 13. Powering Sustainable Development with SMRs - A qualitative study examining the potential effects of Small Modular Reactor deployment in Southern Sweden

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alixander Kanaan; Marcus Magnusson; [2023-07-19]
    Nyckelord :Small modular reactors; Sustainability; Eco-Innovation;

    Sammanfattning : Europe has been immensely impacted by the recent turmoil in the continent and an energy crisis has emerged. Energy prices have soared over a period of two years and the price of energy is still at elevated levels throughout Europe and a high dependency on fossil fuels for energy production has become inevitable. LÄS MER

  4. 14. DOES RESOURCE DEPENDENCE MATTER? A consideration of artisanal fishing in the relationship between democracy and marine health

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Mercedes del Signo del Rio; [2023-06-20]
    Nyckelord :democracy; fisheries; resource dependence; artisanal fishing;

    Sammanfattning : This paper examines the interplay between democracy, artisanal fishing, dependence on marine resources, and the health of marine ecosystems. The focus on artisanal fishing opportunities examines how local organization can affect the status of fisheries. LÄS MER

  5. 15. “OM DU VILL UPPLEVA ÄKTA KÄRLEK & FÅ DITT HJÄRTA KROSSAT” - En tematisk innehållsanalys av den svenska BookTok-gemenskapen på det sociala mediet TikTok

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Louise Lindquist; Alva Lundmark; Tuva Rosén; [2023-03-10]
    Nyckelord :Sociala medier; TikTok; BookTok; Bokgemenskap; Läsaridentitet; Bokläsning; Performativity Theory; Social Worlds;

    Sammanfattning : Executive summary Today Swedish youth are increasingly spending more time on social media meanwhile the degree of book reading is decreasing. This development has led to negative consequences like inferior performance amongst Swedish students. LÄS MER