Sökning: "socially responsible consumers behaviour"

Hittade 4 uppsatser innehållade orden socially responsible consumers behaviour.

1. 1. Food Purchasing From a Mindful Consumption Perspective : A Focus Group Study of the Driving Forces of Mindful Consumerism

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Patricia Hartigan; Sime Lakos; [2021]
   Nyckelord :Mindful consumption; mindful consumerism; theory of planned behaviour; food purchasing; purchase behaviour;

   Sammanfattning : Background: Mindful consumption is considered to be a process that is beneficial forconsumers, society and environment. Food consumption and mindfulness are two concepts thatwork very well together. Practicing mindful food consumption often results in behaviour that issocially and environmentally responsible. LÄS MER

3. 2. The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Emelie Lefevre; Marcus Nilsson; [2020]
   Nyckelord :Responsible consumers; online purchasing behaviour; fashion industry; consumers’ willingness; theory of planned behaviour; socially responsible consumers behaviour; consumer social responsibilities;

   Sammanfattning : The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. LÄS MER

4. 3. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

   Magister-uppsats, IHH, Företagsekonomi

   Författare :Elina Vettersand; Thao Tran; [2012]
   Nyckelord :Strategic entrepreneurship; fair trade; competitive advantage.;

   Sammanfattning : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. LÄS MER

5. 4. Brand equity and corporate responsibility : a review of brand valuation methods

   Master-uppsats, SLU/Dept. of Economics

   Författare :Ashkan Pakseresht; [2010]
   Nyckelord :brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

   Sammanfattning : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. LÄS MER