Sökning: "south asian culture"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden south asian culture.

  1. 1. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sofia Kivinen; [2014]
    Nyckelord :Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Sammanfattning : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. LÄS MER

  3. 2. Immigrant Entrepreneurship: Why Immigrants choose to become self-employed? : A Qualitative study of South and Southeast Asian Immigrant Entrepreneurs in Umea City

    Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE)

    Författare :Utsav Sinnya; Nipesh Parajuli; [2012]
    Nyckelord :Entrepreneurship; Immigrant Entrepreneurs; Self-Employment; Determinants of Self-Employment; Cultural Identity; Family Business Groups;

    Sammanfattning : After going through the literature on entrepreneurship we found that very little studies have been done whether culture and family business traditions influence the decisions of entrepreneurship. Most people from the South and Southeast Asia had cultural and family business backgrounds. LÄS MER

  4. 3. CHALLENGES AND ADVANTAGES DURING EXPATRIATION: A STUDY ON ASIAN EXPATRIATES IN ISTANBUL

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Özlem Özkan; [2010]
    Nyckelord :Asian expatriate; Istanbul; advantage; challenge; expatriate adjustment; Social Sciences;

    Sammanfattning : Primary purpose of this thesis is to contribute to the currently rather limited academic literature on Asian expatriates in Turkey since this group has recently been growing in number and is expected to grow in the future. The research aims to see commonalities and derive generalizable inferences on advantages and problems of Asian expatriates in Istanbul. LÄS MER

  5. 4. Beyond the Root: An endless journey : The life experiences of the immigrant women in domestic, socio-cultural and political spheres: A case study of Bangladeshi diaspora living in Scandinavia

    Magister-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Zayeda Sharmin; [2008]
    Nyckelord :Bangladeshi diaspora in Scandinavia; immigrant women; life experiences; domesticsocio-cultural and political role.; Social sciences; Samhällsvetenskaper; Social Sciences;

    Sammanfattning : The purpose of this study is to investigate different experiences of domestic, socio-cultural and political life of Bangladeshi diaspora women, living in Scandinavia (especially in Sweden and Denmark). This has done by analysing different life experiences of 22 women (11 in Malmö, Sweden and 11 in Copenhagen, Denmark) who have all been living in these western societies as immigrants. LÄS MER

  7. 5. Growth factors of Service based internet commerce in South Asian markets

    Magister-uppsats, Blekinge Tekniska Högskola/Avdelningen för för interaktion och systemdesign

    Författare :Asif Iqbal Mohammed; [2007]
    Nyckelord :digital services; internet commerce; south asian culture; requirements engineering;

    Sammanfattning : The world business has been changed tremendously during last thirteen year. This is all due to the revolutionary dot com digital business. The dot com digital business has given big swing to world business. No one now can deny the power and capabilities of the internet technology. LÄS MER