Sökning: "strategic Sport marketing"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden strategic Sport marketing.

  1. 1. Travsporten, från fysiskt till digitalt

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jonathan Pålsson; Karl Bäck; Albin Sopi; [2023]
    Nyckelord :Marknadsmixen; The Sports Product; Travsportens struktur; Omvärldsmiljö; Marknadsföring av travsporten; Business and Economics;

    Sammanfattning : Titel: Travsporten, från fysiskt till digitalt. Seminariedatum: 1 juni 2023 Ämne/kurs: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Albin Sopi, Jonathan Pålsson, Karl Bäck Handledare: Veronika Tarnovskaya Nyckelbegrepp: Marknadsmixen, The Sports Product, Travsportens struktur, Omvärldsmiljö, Marknadsföring av travsporten Problem/forskningsfråga: Hur har marknadsföringen av travsporten förändrats över tid? Syfte: Denna uppsats syftar till att utforska och förstå förändringarna i travsporten över tid, med särskild fokus på förändringar i marknadsföring, erbjudande och publik, samt orsakerna till dessa förändringar. LÄS MER

  3. 2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
    Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER

  4. 3. Corporate Diversification by Partnerships : A case study of an entrance into eSports

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Julia Bodin; Peter Kekesi; [2017]
    Nyckelord :diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

    Sammanfattning : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. LÄS MER

  5. 4. The marketing influence of sport nutrition in the fitness market : The Case of France.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Grégoire BASSO; Arnaud MOULIN; [2017]
    Nyckelord :Sport nutrition; Fitness Market; trends of sport nutrition; influence marketing in Fitness Market.;

    Sammanfattning : Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France. LÄS MER

  7. 5. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Torben Rudnick; Dasaret Vllasalija; [2017]
    Nyckelord :Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

    Sammanfattning : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. LÄS MER