Sökning: "the introduction"

Visar resultat 1 - 5 av 7425 uppsatser innehållade orden the introduction.

1. 1. IMAGINE THAT – DATORREKLAM SOM UTTRYCK FÖR SAMTIDA SAMHÄLLSIDEAL. En multimodal kritisk diskursanalys av 1980-talets reklambilder för persondatorer

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Esther Malmqvist; [2024-03-06]
   Nyckelord :Persondator; Marknadsföring; Medieteknologier; Sociotechnical Imaginaries; Multimodal kritisk diskursanalys;

   Sammanfattning : Until the 1970s, computers were primarily being used by universities, bigger companies or nationstates. With the invention of the microchip the average size of computers was reduced and they became more affordable, resulting in the creation of the microcomputer and eventually personal computers. LÄS MER

3. 2. Framtidens investeringar Presterar fondrobotar bättre än konventionella fonder och marknadsindex?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Albin Axelsson; Johan Andersson; [2024-03-06]
   Nyckelord :Robo-advisor; returns; risk level; conventional funds; market index; financial metrics.;

   Sammanfattning : The introduction of the study begins by describing robo-advisors and their progression in the market, where several investors are starting to utilize robo-advisors. The rapid development of robo-advisors challenges traditional investment alternatives, thereby adding an additional dimension of choices for investors. LÄS MER

4. 3. ”HAR JAG EN BOK I ÖRONEN KAN JAG GÅ HUR LÅNGT SOM HELST”. En kvalitativ studie om användares relation till ljudböcker jämfört med tryckta böcker

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Henrietta Lundkvist; [2024-03-06]
   Nyckelord :Digital konvergens; streaming; algoritmer; ljudböcker; plattformar; uses gratifications; affordances;

   Sammanfattning : Har jag en bok i öronen kan jag gå hur långt som helst, or If I have a book in my ears, I can walk as far as I want, is a qualitative study that explores users' relationship with streamed audiobooks, compared to books in printed format. The choice of topic is driven by the fact that digitalization has transformed literature as a medium and the book industry as an enterprise. LÄS MER

5. 4. Byline: Ex Machina

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Kalle Mossberg; Karolina Waligorska; Clara Westberg; [2024-02-28]
   Nyckelord :;

   Sammanfattning : The introduction of artificial intelligence (AI) into our daily lives and workplaces, exemplified by the launch of the ChatGPT language model on November 30, 2022, has prompted questions about its role in journalism. Building on Jenny Wiik's (2010) research on the core values of Swedish journalists, this thesis aims to comprehensively understand how AI will impact traditional journalistic ideals in Sweden. LÄS MER

7. 5. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER