Sökning: "thesis in competitive strategy"

Visar resultat 1 - 5 av 551 uppsatser innehållade orden thesis in competitive strategy.

1. 1. Förändringsvindar: En fallstudie av hur EU:s utsläppshandelssystem formar investeringar hos svenska rederier

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Alexandra Thomasson; Emma Karlsson; Sebastian Kippel; [2024-03-07]
   Nyckelord :EU ETS; maritime industry; carbon neutrality; Fit For 55.;

   Sammanfattning : On January 1st 2024 the maritime industry was introduced to the European Union Emission Trading System (EU ETS). The maritime and its shipping companies are now facing a significant change in the way of operating as there is now a price on something that previously was free of charge. LÄS MER

3. 2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

4. 3. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Oscar Privileggio Cederhed; [2024]
   Nyckelord :Pharmaceutical industry; parallel imports; regulations; regulatory environment; supply chain mapping; market drivers; competition; Technology and Engineering;

   Sammanfattning : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. LÄS MER

5. 4. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

   Magister-uppsats, Göteborgs universitet/Juridiska institutionen

   Författare :Lukas Wenger; [2023-08-11]
   Nyckelord :;

   Sammanfattning : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. LÄS MER

7. 5. Managing Innovation in Knowledge-Intensive SMEs: A Multiple Case Study of Balancing Exploration and Exploitation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Anders Persson; Filip Mannefred; [2023-07-20]
   Nyckelord :Ambidexterity; Innovation management; Innovation Strategy; Innovation Processes; Knowledge-Intensive firms; SMEs;

   Sammanfattning : Managing the innovation processes and strategies is a common challenge for companies due to the complexity and difficulties of creating processes that favor exploitation and exploration, and not limiting the capabilities to one or the other. Being able to have a split focus and balancing these capabilities constitutes a paradox since stability and predictability are associated with exploitation, and since risk and unpredictability are associated with exploration. LÄS MER