Sökning: "trust and loyalty towards a brand"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden trust and loyalty towards a brand.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

3. 2. Är uppmärksamhet verkligen allt? : En kvalitativ/kvantitativ studie om hur social marknadsföring påverkar attitydlojaliteten

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Nilsson; Edmon Ferizi; [2023]
   Nyckelord :Social marketing; Brand loyalty; Attitude loyalty; Social marknadsföring; Varumärkeslojalitet; Attitydlojalitet;

   Sammanfattning : The purpose of the study was to investigate consumer attitudes towards a brand that in itscampaigns presents a social problem for attention. The study is based on theories in threemain areas, controversial marketing, brand loyalty and purchase behavior. LÄS MER

4. 3. Varumärkeslojalitet inom hotellbranschen : En kvalitativ studie på svenska fritidsresenärer

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Bjälvestrand Ida; Saga Forsman; [2023]
   Nyckelord :Brand Loyalty; Hotel Industry; Brand Trust; Brand Image; Consumer Satisfaction; Perceived Value; Varumärkeslojalitet; hotellindustrin; varumärkestillit; varumärkesimage; kundnöjdhet; upplevt värde;

   Sammanfattning : Aim: The aim of the study is to examine which factors affecting hotel brand loyalty among Swedish leisure- travelers are the most central. Previous studies regarding hotel brand loyalty are lacking on the Swedish market, and therefore a research gap has been identified. LÄS MER

5. 4. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER

7. 5. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
   Nyckelord :Sustainability; consumer behavior; green marketing;

   Sammanfattning : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. LÄS MER