Sökning: "uppsala marketing"

Visar resultat 1 - 5 av 381 uppsatser innehållade orden uppsala marketing.

  1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

  3. 2. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Claudia Malmqvist; Claes Hedlund; [2023]
    Nyckelord :Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Sammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER

  4. 3. A Comparative Analysis of Consumer Markets for Bilberry-based Dietary Supplements in Sweden and China : Exploring Differentiating Factors and Their Implications for Marketing

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Minglu Zou; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 4. Decoding Hormone Interactions: Investigating Health Status Using Hormone Signatures in Blood

    Kandidat-uppsats, Uppsala universitet/Institutionen för biologisk grundutbildning

    Författare :Stina Brunell; Elis Pettersson Gradin; Victor Englöf; Lovisa Wigertz; Embla Persson; Josephine Maglio; [2023]
    Nyckelord :PEA; hormone; interaction; blood; protein hormone; proteomic; disease; biomarker;

    Sammanfattning : Hormones are integral molecules in the human body, controlling most body systems and maintaining homeostasis in the body. They function as signal molecules for communication between cells, and are often secreted by one tissue with another as target. LÄS MER

  7. 5. Ready? Fight! How Guilty Gear -Strive-‘s approach to fighting game animations lend themselves to character appeal.

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Fabian Larsson; Gustav Strömbom; [2023]
    Nyckelord :Analysis; animation; fighting game; frames; game feel; visual effects;

    Sammanfattning : This paper’s goal was to understand how the fighting game animations in the video game Guilty Gear -Strive- lent themselves to their characters appeal, by looking how the animations are built up to be a good quality for a more interesting character based on the character background. The paper aids to help designers find relevant information for the creation of animations for a greater player enjoyment of its characters in a fighting game. LÄS MER