Hur snabbt kan man kommunicera något egentligen? : Att gestalta historia för att stärka identiteten utmed Riksvägen i Fagersta

Sammanfattning: This is a bachelor thesis in information design with a focus on spatial design. This study examines how history could be showcased along a national road to create identity in a town, and how quickly this communication should take place. Fagersta, the town that is being investigated, is a small mill town that has a national road that runs right through the city. The road is used daily not only by residents, but also by tourists and passers-by, as it is the main road with the most coverage in Fagersta. Since the roundabouts and refuges along the national road are empty or have older mill objects with a pre-understanding requirement in them, it does not communicate the town’s history nor its identity. How can a town's history and identity be communicated along a road when there's traffic rules and speed to consider? There is little research on the area of design and road safety as a common denominator, but research on billboards shows that if you look away from the road for more than two seconds, it affects road safety. In addition to this, experiences, storytelling and maps with different notes are examined to try to understand the complexity of information narration in a traffic situation. This is further investigated through three methods which are an external analysis, a questionnaire and a focus group. This results in a concept for the national road through Fagersta, which is embodied with an example of a re-design in a roundabout.