Generation Ys investeringsbeteende : En kvantitativ studie om demografiska faktorers påverkan på långsiktig finansiell planering

Sammanfattning: Generation Y is the cohort that are facing the risk of being affected if the public pension system runs out of funds. Luckily enough time are at their favor with roughly 30 years until retirement. By creating a better understanding about what factors effects the individual investor the most it becomes easier to motivate a higher level of saving and investments. That can prevent an increased number of elderly living in poverty. Previous research has for a long period of time studied different aspects of invest behavior. The aim of the thesis is to explain the impact of different demographical factors on the long term financial planning behavior of Generation Y in comparison with Generation X. The study was performed with a quantitative method, a positivistic philosophy and deductive approach. The results show that the only demographic factors affecting Generation Y are age and ethnicity. Other variables affecting the investment behavior was financial knowledge and overconfidence. The key conclusion is that demographic factors does not affect Generation Y to the same extent as with previous Generations. Financial knowledge on the contrary turns out to be the singlehanded most affecting factor on the long term financial planning of the Generation.