Strategic Investment Conceptualization: The power of experience and knowledge in the programming of decisions

Sammanfattning: The purpose of this paper is to investigate one of the seven characteristics proposed by Northcott and Alkaraan (2007): the characteristic of non-programmability. This paper responds to the call for a nuanced understanding of how companies are programming strategic investment decisions (Alkaraan, 2016, p. 520). The purpose is fulfilled by conducting multiple case studies. The data collection method primarily involves interviews conducted with individuals involved in strategic investment decision-making. The Strong Structuration Theory was used in the analytical strategy to help analyze the collected empirical data. The paper expands upon the theorized concepts of programmability proposed by Alkaraan (2016). The paper considers uncertainties of the emergent business environment, strategy, and the intuition, knowledge, and experience of decision-makers as contingencies affecting companies' ability to program decisions.