Sökning: "Aristeidis Andreas Progoulakis Kastillo"

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  1. 1. Community interactions : how visitors co-create Greenpeace’s online presence

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Aristeidis Andreas Progoulakis Kastillo; [2022]
    Nyckelord :community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Sammanfattning : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. LÄS MER