Sökning: "Brand logo"

Visar resultat 1 - 5 av 74 uppsatser innehållade orden Brand logo.

  1. 1. Logotypdesign för att skapa Brand Attachment : En studie om konsumentens syn på vilka estetiska egenskaper en logotyp ska ha för att skapa brand attachment

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Doris Rörström; Alva Carlsson; [2023]
    Nyckelord :Brand attachment; Logotypes; Elements of the logo; Brand attachment; Logotyper; Logotypens element;

    Sammanfattning : Today's rise of brands makes it increasingly difficult to differentiate on the market. Logos are seen as one of the main tools to express your business and are one of the first things consumers come into contact with. LÄS MER

  3. 2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

    Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

  4. 3. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    Master-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Anna Elisabeth Schädle; [2023]
    Nyckelord :Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Sammanfattning : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. LÄS MER

  5. 4. Resisting Warwick of the Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Nyckelord :Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Sammanfattning : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. LÄS MER

  7. 5. Regnbågsflaggan som strategi?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anna Härstedt; Sascha Hansson; [2022]
    Nyckelord :Strategisk kommunikation; varumärkeskommunikation; symbolisk mening varumärkesaktivism; digital marknadsföring.; Social Sciences;

    Sammanfattning : Organisationer väljer idag i större utsträckning att övergå från traditionella medier till digitala plattformar för att kommunicera sin varumärkesidentitet. Digital marknadsföring ger organisationer möjlighet att nå ut till en stor publik, kommunicera sitt varumärke och lyfta upp deras värderingar. LÄS MER