Sökning: "Chameleon"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet Chameleon.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Niklas Kjellander; [2023]
   Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

3. 2. ”The shrieking of nothing is killing me” : Representations of society of the spectacle and hyperreality in David Bowie’s lyrics

   Kandidat-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Mariann Gabrielsson; [2023]
   Nyckelord :;

   Sammanfattning : This text explores how the lyrics of David Bowie can be applied as supporting the critique against hyperreality and society of the spectacle, as articulated by Guy Debord and Jean Baudrillard. This is done by focusing on three questions: 1) what elements in Bowie’s lyrics support Debord and Baudrillard, 2) how can these elements function to portray Bowie as primarily a sociologist and secondly an artist, and 3) what are the benefits of using fiction (in this case lyrics) as empirical material? From a theoretical framework building on Debord’s society of the spectacle and Baudrillard’s focus on hyperreality, I will apply a two-folded methodology of sociology through literature and socio-poetics. LÄS MER

4. 3. The lived experience of female leaders navigating a profession they love : A perspective of gender equality in the male-dominated film industry in Sweden

   Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Lowisa Johmår; [2023]
   Nyckelord :Gender; Swedish film industry; male dominance; equality; gendered organizations; female rivalry; outdated gender stereotyping; coping strategies; freelancing;

   Sammanfattning : This study examines through an equality lens, the lived experiences of nine female leaders in the male-dominated film industry in Sweden. The aim was to explore how women perceived equality in their workplace, their perception of the issue, and the coping strategies used by these women. LÄS MER

5. 4. ”Anpassa sig som en kameleont” : - Specialpedagogens erfarenheter av förebyggande ochfrämjande arbete i elevhälsan.

   Uppsats för yrkesexamina på avancerad nivå, Linköpings universitet/Pedagogik och didaktik; Linköpings universitet/Utbildningsvetenskap

   Författare :Carina Vernersson Jonsson; Nilla Bengtsson; [2023]
   Nyckelord :hälsa; specialpedagog; förebyggande; hälsofrämjande; inkludering; salutogent; relationellt perspektiv.;

   Sammanfattning : Utifrån stundande lagkrav gällande specialpedagog eller speciallärares deltagande i elevhälsoteamets arbete ställde vi oss frågan om hur detta arbete ser ut idag. Då lagändringen ämnar öka förekomsten av förebyggande och främjande arbete i elevhälsan, är detta vår huvudfokus. LÄS MER

7. 5. The Chameleon Effect: Rethinking Innovation as an Adaptive Resemblance

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jakob Enander; Karl Ekedahl; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : The purpose of this study is to extend our knowledge of the elusive concept of innovation by investigating meanings and experiences of it among members in a small med-tech organization. This involves examining how individuals interpret and make sense of innovation and, if or how, they relate to their own organization as an innovative one. LÄS MER