Sökning: "Charlotta Karlsdóttir"

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  1. 1. How do Employees Relate to and Experience the Corporate Brand?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Charlotta Karlsdóttir; Anna Lindqvist; [2011]
    Nyckelord :Brand; discourse; language; understanding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse... LÄS MER