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Visar resultat 1 - 5 av 36 uppsatser som matchar ovanstående sökkriterier.

  1. 1. WHAT CHANGES WHEN YOU USE ENGLISH AT WORK? A STUDY OF ENGLISH AS A LINGUA FRANCA IN MULTINATIONAL CORPORATIONS IN CHINA

    Master-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Huan Luo; [2023-02-17]
    Nyckelord :English; English as a lingua franca; ELF; intercultural communication; workplace; multinational corporations; MNCs; China;

    Sammanfattning : This study investigated when Chinese business professionals use English as a lingua franca to communicate in the workplace, what changes, and why and how the changes happen. 14 respondents who had Chinese as L1 and English as at least one of their working languages participated in the open-ended questions survey. LÄS MER

  3. 2. How to Manage Subsidiaries’ Local Sales Activities During the External Crises? A Case Study of Headquarters Control and Subsidiaries Autonomy in Chinese MNC Under the Covid-19 Pandemic Context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Zeyu Ren; Ruoxi Chen; [2022-07-05]
    Nyckelord :MNCs; External Uncertainties and Risks; Headquarters-Subsidiary Relationships; Headquarters Control; Subsidiary Autonomy; Management; Balance;

    Sammanfattning : The relationship between MNC headquarters and subsidiaries has always been the focus in the field of international business. For MNCs, how to manage and coordinate the relationship between headquarters and subsidiaries, especially under the dramatic changes in external environment, how the headquarters can effectively manage subsidiaries local activities is very important. LÄS MER

  4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  5. 4. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER

  7. 5. What is the effective leadership style in the Chinese context? : An empirical study from Chinese managers and followers perspective

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Ju Ju; [2018]
    Nyckelord :Western leadership theories; Chinese effective leadership; Chinese business culture; multi-case study research;

    Sammanfattning : With the trend of globalization, competition on the 21st century’s global economy is complex and filled with challenges. More and more MNCs realize that effective leadership, as a foundation of competitive advantage, plays a crucial role in better performance of the organizations. LÄS MER