Sökning: "Choice-Based Conjoint"

Hittade 4 uppsatser innehållade orden Choice-Based Conjoint.

  1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Nyckelord :PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Sammanfattning : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. LÄS MER

  2. 2. Konsumenternas prioriteringar vid köp av nötfärs : valbaserad conjoint analys

    Kandidat-uppsats, SLU/Department of Work Science, Business Economics, and Environmental Psychology

    Författare :Daniel Andersson; Pontus Bjuremark; [2015]
    Nyckelord :nötfärs; mervärdesmärkning; Krav; EU-eko; Svenskt sigill; Svenskt kött; Nyckelhålet;

    Sammanfattning : En nedåtgående marknadsutveckling för svensk nötköttsproduktion sedan EU-inträdet samtidigt som både import och efterfrågan ökat betyder att konsumenten i större utsträckning prioriterat importerat kött. Många faktorer styr en konsument när denne ska välja livsmedel. LÄS MER

  3. 3. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Anders Reje; Elena Dreger; [2014]
    Nyckelord :Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Sammanfattning : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. LÄS MER

  4. 4. Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process ­­­- In Context of Green Cars in Sweden

    Master-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Författare :Mahzabin Chowdhury; Khan Salam; [2011]
    Nyckelord :high involvement purchase; green consumer behavior; conjoint analysis; adaptive choice based conjoint analysis ACBC ; green preverence; green car;

    Sammanfattning : Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. LÄS MER