Sökning: "Cronin"

Visar resultat 11 - 12 av 12 uppsatser innehållade ordet Cronin.

1. 11. The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Lebo Emori; Seth Ackah; [2010]
   Nyckelord :service; quality; service quality; customer; customer service; banking; SERVQUAL; SERVPERF;

   Sammanfattning : This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al. LÄS MER

3. 12. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Nyckelord : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Sammanfattning : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. LÄS MER