Sökning: "Customer Touchpoint"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Customer Touchpoint.
1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER
2. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. LÄS MER
3. Returresan
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Forskningsfråga: Hur praktiseras en retur i efterköpsfasen? Vilken roll spelar kompetens, betydelse och materialitet för kunden, och hur tar de sig uttryck? Syfte: Studien syftar till att kartlägga och analysera kunders returprocesser inom detaljhandeln. Den avser att bidra till forskningen om hur kunder returnerar för att komplettera litteraturen om varför kunder returnerar. LÄS MER
4. The Customer Journey of Electric Vehicles in The South Korean Market
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. LÄS MER
5. The high involvement customer journey: A study on customer motivations for touchpoint choice
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. LÄS MER