Sökning: "Customer Value Proposition CVP"

Hittade 5 uppsatser innehållade orden Customer Value Proposition CVP.

1. 1. Discovering a need for marketing services in the small restaurant industry

   Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Hasen Hafid; Isak Kucukköse; [2022]
   Nyckelord :Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

   Sammanfattning : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). LÄS MER

3. 2. Den moderna modebutiken : Kampen mot hållbar konkurrenskraft inom svenska trasitionella modebutiker

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Tobias Minin; Viktor Petersson; [2021]
   Nyckelord :Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.; Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.;

   Sammanfattning : I skuggan av den ökande svenska elektroniska detaljhandeln står en fysisk butikshandel inom mode på sin bristningsgräns. När allt fler konsumenter väljer att konsumera mode genom den digitala världen så kan det få förödande konsekvenser för den fysiska modebutikshandeln. LÄS MER

4. 3. Grönt värdeskapande : En kvalitativ studie om att skapa och förmedla gröna värden inom e-handeln

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Viktor Broström; Elena Martinez; [2021]
   Nyckelord :green value; green marketing; e-commerce; customer value proposition; e-commerce marketing mix; grönt värde; grön marknadsföring; e-commerce; customer value proposition; e-commerce marketing mix;

   Sammanfattning : The impending climate crisis has raised expectations of companies green marketing, at the same time the digital development and the corona pandemic have shifted consumers buying behavior more towards companies’ e-commerce platforms. The underlying problem behind the study is that companies need to create green value that is perceived as real by their consumers and does not generate a negative effect or is misinterpreted for greenwash. LÄS MER

5. 4. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Elliot Strand; Viktor Sandell; [2021]
   Nyckelord :Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

   Sammanfattning : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. LÄS MER

7. 5. Business Models in the E-Commerce : Integrating Credit Risk Management to Business Models

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Ira Hongelin; Johanna Jansson; [2013]
   Nyckelord :Business model; Value creation; Credit risk management; e-commerce; Customer value proposition CVP ; Profit formula; Key processes; Key resources;

   Sammanfattning : The development and complexity of the e-commerce sector has increased the demand forcompanies to grasp and develop their business models, as well their credit risk managementfunctions, in order be profitable and create value. This thesis examines how credit riskmanagement can be integrated in a business model, in terms of a customer value proposition,profit formula, key processes and key resources. LÄS MER