Sökning: "Marketing Expertise"

Visar resultat 1 - 5 av 127 uppsatser innehållade orden Marketing Expertise.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
    Nyckelord :Digitalization; Internationalization; SME;

    Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

  3. 2. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Brett Smith; [2023-07-03]
    Nyckelord :Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

    Sammanfattning : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. LÄS MER

  4. 3. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

  5. 4. Viktiga kompetenser och förmågor inom Big Data analytics och dess effektivitet på marknadsföring : En kvalitativ studie om Big Data analytics inom köksbranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jonatan Hagberg; Philip Russell; Emil Larsson; [2023]
    Nyckelord :Big Data analytics; more effective marketing; competencies; Big Data analytics capabilities; dynamic capabilities; market capabilities; material resources; intangible resources; human skills; Big Data analytics; effektivare marknadsföring; kompetenser; Big Data analytics förmågor; dynamiska förmågor; marknadsrelaterade förmågor; materiella resurser; immateriella resurser; mänskliga förmågor;

    Sammanfattning : Big Data analytics är en fascinerande process som lyfter fram möjligheten att utvinna djupgående insikter och dra slutsatser från omfattande datamängder, och dess tillämpningsområden sträcker sig över flera branscher och områden inklusive köksbranschen och marknadsföring som denna studie fokuserar på. Utmaningen att dra nytta av Big Data analytics för att förstå konsumentbeteenden och preferenser kan dock vara betydande, men när företag tillhandahåller de rätta resurserna, kan de på ett effektivt sätt optimera sina marknadsföringsstrategier. LÄS MER

  7. 5. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ivelina Petkova; Sofia Rosin; [2023]
    Nyckelord :Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Sammanfattning : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. LÄS MER