Sökning: "more effective marketing"

Visar resultat 1 - 5 av 382 uppsatser innehållade orden more effective marketing.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Alice Klevfors; Nilsson Isabell; [2024]
    Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

    Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

  4. 3. Läs dig bättre: En analys av skapandet och mottagandet av bästsäljande självhjälpsböcker

    Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

    Författare :Elsa Wallerö; [2023]
    Nyckelord :Förlagskunskap; marknadsföring; mottagning; självhjälpslitteratur; bästsäljare; sociala medier; TikTok; Publishing studies; marketing; reception; self-help books; bestsellers; social media; Cultural Sciences;

    Sammanfattning : The market for self-help books has rapidly expanded and gained influence over the last couple of years, partially due to social media users increasing the genres status on the book market. This essay will look at three different bestselling books within the genre: Atomic Habits, The Body Keeps the Score, and The Subtle Art of Not Giving a F*ck. LÄS MER

  5. 4. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  7. 5. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Nellie Sjösten; Lisa Ullman; [2023]
    Nyckelord :;

    Sammanfattning : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. LÄS MER