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Visar resultat 11 - 15 av 2303 uppsatser som matchar ovanstående sökkriterier.

1. 11. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Stina Stensson; [2024-03-01]
   Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

   Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

3. 12. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Victoria Vallström; [2024-02-14]
   Nyckelord :denialism; climate skepticism; social movements; countermovements; digital media; digital data; computational grounded theory; topic modeling; computational text analysis;

   Sammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER

4. 13. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

5. 14. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Sarah R. Kern; [2024-02-06]
   Nyckelord :Production reception; Hegemony; Discourse; Transmedia; Witcher; Fantasy; Polish Fantasy; Media literacy; Convergence culture; Fan-studies; Participation culture; Technical communication; Digital Role-Playing Games; Civic imagination; Netnography; ;

   Sammanfattning : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. LÄS MER

7. 15. Together, Apart Community and Connection in an Online Sangha

   Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

   Författare :Edward Olsson; [2024-01-30]
   Nyckelord :online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

   Sammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER