Sökning: "Emily Coe-Björsell"

Hittade 1 uppsats innehållade orden Emily Coe-Björsell.

  1. 1. Red Resurrection : The Challenges Faced by Scandinavian Vendors when Marketing the Menstrual Cup

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emily Coe-Björsell; Linn Jansson; [2015]
    Nyckelord :diffusion of innovations; rate of adoption; marketing; menstrual cup; stigmatization; menstruation; information; learning;

    Sammanfattning : It is argued in this thesis that the stigmatization of menstruation and the atypical product features of the menstrual cup constitute a unique marketing challenge for vendors of the menstrual cup. The purpose of this study is therefore to investigate these issues and the ways in which Scandinavian vendors approach them. LÄS MER