Sökning: "Emma Barnell"

Hittade 2 uppsatser innehållade orden Emma Barnell.

1. 1. När blir ett välkänt varumärke för väl känt? - En undersökning av uppgiftsskyldigheten i varumärkeslagen

   Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Emma Barnell; [2021]
   Nyckelord :Obligation to provide information; trademark; law; extended protection; uppgiftsskyldighet; Utökat varumärkesskydd; varumärkesskydd; varumärkesdegeneration; Law and Political Science;

   Sammanfattning : The aim of this thesis is to describe and analyze how the new article concerning the obligation to provide information within trademarklaw in chapter 1 article 18 in The Swedish Trademark Act, complement the provisions according the extended protection for well-known trademarks in chapter 1 article 10 first paragraph third point in The Swedish Trademark Act relative to the risk for trademark degeneration in chapter 3 article 1 second paragraph first point in The Swedish Trademark Act. The provision of the obligation to provide information aims at a different type of use than the business aspect which is already covered by the extended protection for well-known trademarks, therefore the provision in chapter 1 article 18 in The Swedish Trademark Act more comprehensive. LÄS MER

3. 2. Varför certifieringar? En marknadsföringsmässig undersökning kring syftet med certifieringar

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Louise Hägg; Oscar Gustavsson; Emma Barnell; [2021]
   Nyckelord :CSR; CSR-work; KRAV; MSC Greenwashing; Business and Economics;

   Sammanfattning : Corporate social responsibility, also known as CSR, is the responsibility companies have regarding its societal impact within the area in which they operate. Companies often choose to market their social responsibility which results in increased consumer loyalty and thus an increased competitive advantage. LÄS MER