Sökning: "Emma Drugge"
Hittade 2 uppsatser innehållade orden Emma Drugge.
1. Konsumenters uppfattningar av företags hållbarhetsåtgärder : En kvalitativ studie om konsumenters köpbeteende i förhållande till företags produktförändringar
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This thesis explores consumer perceptions of corporate sustainability, particularly how the removal of product accessories for environmental reasons is perceived. It highlights the importance of concrete evidence like eco-labeling to support sustainability claims. LÄS MER
2. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. LÄS MER