Sökning: "Sustainable Marketing Orientation"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Sustainable Marketing Orientation.

  1. 1. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Pablo Ratti; [2023]
    Nyckelord :Agroecology; transition; top-down; scenario; participatory policies;

    Sammanfattning : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. LÄS MER

  3. 2. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josefin Norstedt; Felix Sjölinder; [2021]
    Nyckelord :;

    Sammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER

  4. 3. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Gustav Christensen; Alexander Bengtsson; [2021]
    Nyckelord :High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

    Sammanfattning : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. LÄS MER

  5. 4. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Micaela Drugge; Emma Svensson; [2021]
    Nyckelord :Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Sammanfattning : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. LÄS MER

  7. 5. Digital Handel : Utveckling via marknadsföring, försäljning och logistik

    M1-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jesper Andersson; Maximilian Andreasson; [2019]
    Nyckelord :Digital Handel; E-handel; M-handel; Marknadsföring; Försäljning; Logistik; Hållbar utveckling;

    Sammanfattning : Denna studie innehåller en beskrivning av digital handel och hur utvecklingen ser ut idag. Problemen som uppstår på grund av den snabbt växande tekniken innebär att data som är relevant inom digital handel ena dagen blir irrelevant dagen därpå. LÄS MER