Sökning: "Erik Lindmark"
Hittade 1 uppsats innehållade orden Erik Lindmark.
1. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. LÄS MER
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