Sökning: "Shock advertisement"

Hittade 5 uppsatser innehållade orden Shock advertisement.

  1. 1. "Julia i 6B är en hora": En kvalitativ receptionsanalys av Talitas kampanj "Julia"

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Liselotte Gruving; Marthina Sandberg; Miranda Kyker; [2022]
    Nyckelord :Reception analysis; non-profit; social marketing; shock advertisement; Receptionsanalys; ideella organisationer; social marknadsföring; chockreklam;

    Sammanfattning : The purpose of this study is to address and understand how shock advertising can be used for the social marketing of non-profit organisations in Sweden. To better understand shock advertising in the Swedish context a case study of a campaign published by the Swedish non-profit organisation Talita, with the purpose of bringing attention and awareness to the problem of prostitution happening at younger ages in Sweden, is performed. LÄS MER

  3. 2. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Clinical Sciences

    Författare :Leo Krantz; [2022]
    Nyckelord :livmoderframfall; mjölkkor; förekomst; behandling; överlevnad;

    Sammanfattning : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. LÄS MER

  4. 3. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Johansson; Erik Lindmark; [2021]
    Nyckelord :Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Sammanfattning : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. LÄS MER

  5. 4. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Ola Olofsson; Marcus Funke; [2020]
    Nyckelord :Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Sammanfattning : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. LÄS MER

  7. 5. Poverty Porn as a Sign of a Postcolonial Wall Between “Us” and “Them”

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadezda Kaskure; Jana Krivorotko; [2014]
    Nyckelord :poverty porn; postcolonial theory; poverty; NGO; marketing; advertisement; critical study; Business and Economics;

    Sammanfattning : One of the problems that people were trying to overcome for years is poverty. Almost half of the population lives on $2.50 a day. However, it appears that poverty could also be seen as the symbolic resource rather than a financial state. LÄS MER