Sökning: "Field marketing"

Visar resultat 6 - 10 av 868 uppsatser innehållade orden Field marketing.

1. 6. GarageBand eller Logic Pro? En studie i föreställningar om professionalitet och konsten att välja arbetsredskap inom digital musikproduktion

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Fredrik Winerö; [2023-10-04]
   Nyckelord :GarageBand; Logic Pro; music technology; democratization; professionalism;

   Sammanfattning : GarageBand and Logic Pro are Digital Audio Workstations (DAWs) developed by Apple for recording and producing music. The former comes for free with every Mac, iPhone or iPad while the latter comes with a price tag and are marketed to the professionals. LÄS MER

3. 7. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
   Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

   Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

4. 8. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
   Nyckelord :Personal brands; brand equity; sports marketing; track and field;

   Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

5. 9. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :William Nordlund; Mattias Johansson; [2023-07-03]
   Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

7. 10. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
   Nyckelord :Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

   Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER