Sökning: "Filippa von Schoultz"

Hittade 2 uppsatser innehållade orden Filippa von Schoultz.

1. 1. Virtual Reality, Moving from Science Fiction to E-commerce

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Caroline Erkhammar Jonasson; Filippa von Schoultz; [2017]
   Nyckelord :Virtual reality; E-commerce; Telepresence; Product type; Involvement with technology;

   Sammanfattning : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. LÄS MER

3. 2. Effekterna ligger i betraktarens ögon - En studie om effekter av videopresentationer inom e-handeln

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ellinor Lidén; Filippa von Schoultz; [2015]
   Nyckelord :Atmospherics; E-commerce; Video presentation; Apparel; Involvement;

   Sammanfattning : Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. LÄS MER