Sökning: "Founder"

Visar resultat 1 - 5 av 233 uppsatser innehållade ordet Founder.

  1. 1. BRI- En idé om en ny värld som materialiseras genom infrastruktur? En kritisk diskursanalys om hur BRI:s nyckeldokument utmanar idéer och normer inom den globala styrningen Katarina Hedencrona

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Katarina Hedencrona; [2021-02-09]
    Nyckelord :The Belt and Road Initiative BRI ; China’s Narrative; Global Governance; Idées and Norms; Geopolitics; International Relations;

    Sammanfattning : The Belt and Road Initiative (BRI) is a Chinese infrastructure project, initiated in 2013, witha plan to be finished in 2049. The project has received a great amount of media attention andhas been scrutinized carefully due to suspicion towards China’s intentions. LÄS MER

  2. 2. Survival of the Industry Fittest

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elin Vinberg; Malin Persson; [2021]
    Nyckelord :Venture capital; Start-up companies; Industry fit; Gender stereotype; Gender bias;

    Sammanfattning : This study aims to provide more knowledge about gender bias in venture capital funding and dig deeper into the regulatory focus of questions that venture capitalists ask entrepreneurs. The goal of the study is to see if the regulatory focus changes depending on the gender of the founder and the perceived industry fit of the founder. LÄS MER

  3. 3. From Champagne showers to the back of the grid: A case study of Williams Racing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Nyckelord :Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Sammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER

  4. 4. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Daniel Unrau; Lucas Dimter; [2021]
    Nyckelord :Entrepreneurial Marketing; Start-ups; Founder; Food Industry; Business and Economics;

    Sammanfattning : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. LÄS MER

  5. 5. Getting What You Want but Not What You Need - A Qualitative Investigation of Founder-CEO Role Transition During Venture Growth

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Vendela Högberg; Sanna Liljestrand; [2021]
    Nyckelord :Founder-CEO; Role transition; Entrepreneurship; Venture growth; Identity conflict;

    Sammanfattning : Entrepreneurship is considered essential for societal and economic development, stimulating technical advancement, decreasing unemployment, and generating tax revenues. Likewise, founder-led companies have been proven to generate higher value than externally led companies. LÄS MER