Sökning: "Giedre Mazelyte"

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  1. 1. Understanding Store Image through Customers' Perceptios: A Case Study of Rimi Baltic in Lithuania

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Indre Razbadauskaite; Giedre Mazelyte; [2010]
    Nyckelord :Store Image; Customer #8223; s Perceptions; Photo elicitation method; Food Retailing Industry; Lithuania; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This study attempts to receive insights and thus, expand the general understanding of customers‟ perceptions and associations towards store image for grocery store in an emerging Lithuania market. The case study of Rimi Baltic company is taken as an example. Further on, a qualitative strategy is employed in this research. LÄS MER