Sökning: "Impulse buying"

Visar resultat 21 - 25 av 63 uppsatser innehållade orden Impulse buying.

  1. 21. Miljömässigt hållbara konsumenter och deras avståndstagande mot tidsbegränsade erbjudanden på Instagram

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Tegstam; Elin Carlsson; [2021]
    Nyckelord :Influencer marketing; time-limited offers; impulse buying; stimuli; urgency; environmentally sustainable attitude.; Influencer marknadsföring; tidsbegränsade erbjudanden; impulsköp; stimuli; brådska; miljömässigt hållbar inställning.;

    Sammanfattning : The development of social media has lead to major changes in marketing. Today, there are so called influencers who through their social channels can convey advertising to its followers. LÄS MER

  3. 22. "If it sparks joy" Attachment and Detachment in the context of Impulse buying.

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Filippa Carlsson Frank; Khadiza Akhter; [2021]
    Nyckelord :Fashion attachments; Detachments; Impulsive buying behaviour; Consumerism;

    Sammanfattning : The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. LÄS MER

  4. 23. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mattias Lönnberg; Anna Milton; [2020]
    Nyckelord :Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Sammanfattning : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. LÄS MER

  5. 24. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gao Wangshu; Wang Guanhua; [2020]
    Nyckelord :;

    Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER

  7. 25. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Victor Agbebo; [2020]
    Nyckelord :Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

    Sammanfattning : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. LÄS MER