Sökning: "Intention to Behavioural Change"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Intention to Behavioural Change.

  1. 1. Steg för hållbar hälsa : En fallstudie

    Kandidat-uppsats, Karlstads universitet

    Författare :Sofia Kleine; [2023]
    Nyckelord :;

    Sammanfattning : AbstractHealth is a recurring topic and where we are constantly reminded that we live in a society where we move less and less, and we see the consequences of this at all ages. Society has a responsibility to structure conditions to help individuals implement the changes they need to improve their living conditions and health. LÄS MER

  3. 2. Influencing consumer behavioural intentions: Reducing household water consumption

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daria Granina; [2022]
    Nyckelord :Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Sammanfattning : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. LÄS MER

  4. 3. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Rowan Katherine Drury; [2021]
    Nyckelord :Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Sammanfattning : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. LÄS MER

  5. 4. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hugo Bluhme; Jenny Lidman; [2021]
    Nyckelord :Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Sammanfattning : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. LÄS MER

  7. 5. Employee-share-ownership : Human Resources Management and employees behavioural outcomes

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alexander Pinet-Eve; [2021]
    Nyckelord :;

    Sammanfattning : Employee share ownership (ESO) is widely defended as a competitive organisational structure to increase organisational productivity through higher labour performance. Research on the relationship between ESO and labour performance produced mixed results when looking at the commitment and labour turnover. LÄS MER