Sökning: "Intermediaries"

Visar resultat 1 - 5 av 163 uppsatser innehållade ordet Intermediaries.

  1. 1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elin Wastesson; Filippa Granting; [2019]
    Nyckelord :Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

    Sammanfattning : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. LÄS MER

  2. 2. The internationalization process of digital service providers – The role of an intermediary

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Eric Strömberg; Stefan Westman; [2018-09-20]
    Nyckelord :Digital services; Born global; Intermediaries; Networks; ; Internationalization;

    Sammanfattning : The rise of technological development has changed the conditions for companiesinternationalization process. Today, smaller firms are able to quickly internationalize on a globalscale with the help of digital innovations, which questioning former traditionalinternationalization theories. LÄS MER

  3. 3. Medicinska bibliotekariers yrkesidentitet : - en kvalitativ studie om hur medicinska bibliotekarier förhåller sig till sin yrkesidentitet

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Anna Karin Almqvist; [2018]
    Nyckelord :Medicinska bibliotekarier; yrkesidentitet; sjukhusbibliotek; informationsförmedling; informationssökning;

    Sammanfattning : The aim of this bachelor thesis is to examine how medical librarians relate to their occupational identity and mediation of information. New technology and new ways of communicating information have influenced the profession of medical librarians and their duties, why it is important to examine their occupational identity. LÄS MER

  4. 4. Do Housing Prices Affect Loan Supply? : Evidence from Sweden During the Post-Crisis Period

    Master-uppsats, KTH/Nationalekonomi

    Författare :Hampus Åkerstrand; [2018]
    Nyckelord :Bank Loans; Housing Prices; Collateral Channel; Crowding Out Effect;

    Sammanfattning : Financial intermediaries are paramount for modern society. During the last decade, however, our reliance on these institutions have been meticulously debated, especially in the aftermath of the financial crisis. LÄS MER

  5. 5. Understand That Everything is Different and be Humble to the Task : An Exploratory Study on Establishment Challenges for Swedish Micro-Sized Tech Businesses in NYC

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Agnes Stenbom; [2018]
    Nyckelord :Intermediary Organisations; Entrepreneurial Ecosystems; Value Co-Creation; Tech Startups; Establishment Challenges;

    Sammanfattning : Swedish micro-businesses are encouraged by the government to internationalise and participate in entrepreneurial ecosystems. Yet research on how they should be supported while doing so is thin. LÄS MER