Sökning: "Internal Market Orientation"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Internal Market Orientation.

1. 1. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

   Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :JOMAH ABOU SAIF; [2023]
   Nyckelord :Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

   Sammanfattning : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. LÄS MER

3. 2. The dual aspects of supplier contribution in sustainable innovation: Yes or No?

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mehran Aslaniyan; Golzar Daneshzad; [2022]
   Nyckelord :Human capital specific investments; Supplier sustainable innovation contribution; Learning capacity; Market orientation; Absorptive capacity; TCE; RET;

   Sammanfattning : Companies are increasingly motivated to deal with the issue of sustainability not just from a moral standpoint, but also because these issues may be a major root of innovation. To achieve these sustainable innovations, the number of manufacturers who invest in specific resources has been increasing. LÄS MER

4. 3. Arbetsvärderingar i ett individualiserat Sverige : En kvantitativ kohortstudie

   Kandidat-uppsats, Umeå universitet/Sociologiska institutionen

   Författare :Amanda Berglund; Ida Karlsson; [2022]
   Nyckelord :postmaterialism; age cohort study; work orientation; individualization; internal and external values; swedish labour market; generational shift;

   Sammanfattning : This paper aims to look at changes in work values among the Swedish population and whether it relates to an ongoing individualization process in the work sphere. Using quantitative data from the International Social Survey Programme, the study investigates the changing of work values between the years of 1997 and 2015 using an age cohort study. LÄS MER

5. 4. Internal Market Orientation : A Remedy for Employees not Being Prioritized During a Merger and Acquisition?

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mattias Lönnberg; Erica Permert; [2022]
   Nyckelord :Internal Market Orientation; Mergers and Acquisitions; Employee Satisfaction; Employee Retention; Communication;

   Sammanfattning : This case study has researched the internal market orientation (IMO) in relation to a merger and acquisition (M&A) situation. Research within these two areas has been done to a great extent on their own. However, the combination of the two has not been made previously. LÄS MER

7. 5. Marknadsavdelningens roll och inflytande inom en organisation vid förmedlandet av ett marknadsorienterat synsätt

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Therese Forssén; Helia Hole; [2022]
   Nyckelord :Marketing department; marketing function; marketing orientation; internal communication; marketing department och digitalization; marketing department och future.;

   Sammanfattning : Syfte: Syftet med studien är att undersöka marknadsavdelningens roll och inflytande inom en organisation vid förmedlandet av ett marknadsorienterat synsätt. Metod: Studien antog en kvalitativ forskningsmetod där empirin samlades in via en multipel fallstudie där semistrukturerade intervjuer genomfördes med personalrelaterade till ett marknadsorienterat arbetssätt. LÄS MER