Sökning: "International Business digitalization"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden International Business digitalization.

  1. 1. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER

  3. 2. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jianfeng Yang; Manying He; [2023]
    Nyckelord :Digitalization; Digital Firms; Emerging Market; Internationalization;

    Sammanfattning : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. LÄS MER

  4. 3. Digital maturity among Swedish manufacturing SMEs : Recommendations on how to utilizedigitalization when internationalizing

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Amanda Järncrantz; Caroline Fritz; [2023]
    Nyckelord :Digital competence; Digital maturity; Digitalization; Internationalization; Small and medium-sized enterprises SMEs ; Export; Born Digitals;

    Sammanfattning : The emergence of digitalization and its prevalence is constantly changing the environment inwhich business operates, and consequently the firm’s way of conducting business. Having theability to work with digital maturity is thus a prerequisite for a firm that wants to survive thecompetitive market that prevails today. LÄS MER

  5. 4. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Jesper Carlzén; Oscar Thornton Wallén; [2023]
    Nyckelord :International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

    Sammanfattning : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. LÄS MER

  7. 5. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER