Sökning: "Japanese"

Visar resultat 11 - 15 av 924 uppsatser innehållade ordet Japanese.

  1. 11. Sustainable Human Resource Management and Generation Z in Japan What does the Japanese Generation Z value in work-life?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Erica Alenvret; [2023-07-04]
    Nyckelord :;

    Sammanfattning : This study is about Generation Z in Japan and their work-life related values. The background for studying this generation and focusing on Japan is the historical background of Japanese work-life culture and the expectations the general theory of Generation Z as it applies to their future employers. LÄS MER

  2. 12. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

  3. 13. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 14. DET KORRUPTA MIRAKLET En studie om Sydkoreas och Japans utvecklingsmodeller

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Adam Persson; [2023-04-04]
    Nyckelord :Corruption; South Korea; Japan; Chaebol; Keiretsu;

    Sammanfattning : The corruption between the big businesses and the state in South Korea is well documented. This corrupt relation can be traced back to their model for economic development, which is largely based on the Japanese development model. However, the corruption between big business and the state in Japan is not so prominent as it is in South Korea. LÄS MER

  5. 15. Japans potentiella anledningar till förnekelse : En fallanalys samt kvalitativ innehållsanalys av Japans anledningar till en delvis förnekelse av Nanjingmassakern

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Klara Lybeck; [2023]
    Nyckelord :Nanjingmassakern; ekonomisk tillväxt; Senkaku Diaoyu-öarna; maktbalans; nation branding;

    Sammanfattning : The brutal massacre of Nanking occurred in 1937 by Japanese forces and killed civilians, men women and children. Women were raped and tortured, and Chinese men had to bury each other alive. LÄS MER