Sökning: "Jenny-Maria Åström"
Hittade 2 uppsatser innehållade orden Jenny-Maria Åström.
1. Robots of the future are coming, are you ready? : A study investigating consumers' acceptance of robotics
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Abstract Date: 2017/06/05 Level: Master thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Wilma de Boer Jenny-Maria Åström (91/10/29) (87/06/30) Title: Robots of the future are coming, are you ready? Tutor: Cecilia Lindh Keywords: Robotics, technology acceptance, future robots, trust, innovation, UTAUT Research questions: - How can consumer acceptance of robots be studied as an international phenomenon? - What are the implications of robot acceptance for consumers? Purpose: The purpose of this study is to investigate the acceptance-level internationally, because of the future increase of new technology in the form of robotics. Method: A quantitative research method was conducted in this study. LÄS MER
2. Bryr sig konsumenter om CSR? - En studie om vilka samband som finns mellan företagets samhällsansvar och konsumentvärdet inom klädkonsumtion.
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Abstract - Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes. Date: May 26th, 2016 Level: Bachelor Thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Wendelina Haddad 910915, Rosalia Rabi Navarro 890828, Jenny-Maria Åström 870630 Title: Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes. LÄS MER
