Sökning: "Johanna Yang"

Hittade 2 uppsatser innehållade orden Johanna Yang.

  1. 1. Management of Events Over Time: The Paradox of Brand Continuity and Change

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Eckerbom; Julija Jadzeviciute; Ching Yen Yang; [2019]
    Nyckelord :Events; Change Management; Core Value Framework; Corporate Brand Identity Matrix; Brand Continuity; Business and Economics;

    Sammanfattning : Aim: The purpose of this paper is to understand how events manage change over time and the paradox of managing brand continuity while staying relevant. Method: Qualitative research based on secondary data. LÄS MER

  3. 2. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Nyckelord :Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Sammanfattning : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. LÄS MER