Sökning: "Joseph Brand"

Hittade 4 uppsatser innehållade orden Joseph Brand.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

  3. 2. A coupling method using CFD, radiative models and a surface model to simulate the micro-climate

    Master-uppsats, KTH/Teknisk mekanik

    Författare :Joseph Vernier; [2023]
    Nyckelord :Computational Fluid Dynamics; Fluid Mechanics; Numerics; Micro-climate modeling; Radiation; Crop modeling; Photovoltaic panels;

    Sammanfattning : The increasing demand for energy, depletion of fossil fuels, rising global warming, and greenhouse gas emissions have stimulated the need for widespread development and adoption of renewable energy sources (RES) worldwide. Among these sources, solar energy has emerged as a major contender to meet the growing demand. LÄS MER

  4. 3. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Joseph Hallgren; Kristján Sigurbjörnsson; Twan Black Jr.; [2018]
    Nyckelord :Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment;

    Sammanfattning : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). LÄS MER

  5. 4. Authentic Thinking, Branding Differently

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Axel Enström; [2010]
    Nyckelord :Personal Brands:Cultural Branding:Authenticity:Icons:Mythology; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Authentic Thinking, Branding Differently examines how iconic personal brand are created and how they affect iconic brand creation and perceived authenticity. It utilizes an abductive approach when studying narratives concerning Steve Jobs and Apple through Joseph Campbell’s Hero Cycle. LÄS MER