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1. 1. Barriers of Value-Based Pricing in Manufacturing Companies

   Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Mandy Ho; Siwa Alipour; [2020]
   Nyckelord :value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

   Sammanfattning : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. LÄS MER