Sökning: "customer-perceived value"

Visar resultat 1 - 5 av 52 uppsatser innehållade orden customer-perceived value.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

3. 2. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

   Magister-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Författare :Stina Enblom; Silvia Padovan; [2023]
   Nyckelord :customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

   Sammanfattning : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. LÄS MER

4. 3. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Isabel Burch; Bofei Lu; Yihui Ren; [2023]
   Nyckelord :Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

   Sammanfattning : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. LÄS MER

5. 4. KUNDENS UPPLEVDA VÄRDE UNDER HÖG INFLATION

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Johannes Österholm; Sana Ariai; [2023]
   Nyckelord :;

   Sammanfattning : Research question: How does customer perceived value of environmental products change during high inflation? Purpose: The purpose of this study is to analyse if and how customer perceived value, concerning environmentally friendly products, could change based on the consequences of a high inflation.  Method: The method used for this study is a mixed-method where both quantitative and qualitative data is collected. LÄS MER

7. 5. Generation Z users' attitudes towards online video advertising : Youtube video platform

   Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
   Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

   Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER