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1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. LÄS MER
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