Sökning: "eco-label"

Visar resultat 1 - 5 av 49 uppsatser innehållade ordet eco-label.

  1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Junru Li; Maria Cristina Mincic; [2020-06-25]
    Nyckelord :co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Sammanfattning : MSc Marketing and Consumption.... LÄS MER

  2. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  3. 3. Miljömässig hållbarhet inom besöksnäringen : En kvalitativ textanalys om hur Green Key kommunicerar kriterier via stöddokument

    Kandidat-uppsats, Linköpings universitet/Tema Miljöförändring

    Författare :Emilia Carleson; [2020]
    Nyckelord :Green Key; miljömässig hållbarhet; miljömärkning; stöddokument; grön marknadsföring; hotellverksamhet;

    Sammanfattning : Tourism is increasing with each passing year, which places increasing demands on businesses in the hospitality industry to achieve environmental sustainability. One way for businesses to show their commitment to the environment is by acquiring and becoming certified with an eco-­‐label. LÄS MER

  4. 4. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Nyremo; Anna Widerberg; [2020]
    Nyckelord :Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. LÄS MER

  5. 5. Märkning inom den cirkulära ekonomin - en möjlighet i praktiken?

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Emma Nilsson; [2019]
    Nyckelord :Circular economy; linear economy; eco-label; label; reuse; remanufacture and recycle; Earth and Environmental Sciences;

    Sammanfattning : As the world population and the world economy continues increasing, theoverallconsumption in some parts of the world reach even more unsustainable proportions, which in turn leads to negative climate effects. To deal with this problem along with others, the concept circular economy has gained great importance. LÄS MER