Sökning: "Mimmi Molin"

Hittade 2 uppsatser innehållade orden Mimmi Molin.

1. 1. E-handelns aktiva fyndjägare : En kvantitativ studie om faktorerna som motiverar millennials till att konsumera

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Mimmi Lemrell; Sofie Wendt; [2021]
   Nyckelord :Millennials; Generation Y; Konsumtionsbeteende; E-handel; Internet; Motivationsfaktorer;

   Sammanfattning : Titel: E-handelns aktiva fyndjägare - En kvantitativ studie om faktorerna som motiverar millennials till att konsumera. Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi. LÄS MER

3. 2. How to cool in the big pool : A qualitative study on how firms can implement collaborative consumption and promote sustainability to gain international competitive advantage

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Mimmi Ericsson; Åsa Molin; [2015]
   Nyckelord :International business; international competitive advantage; competitive advantage; sharing economy; collaborative consumption; collaborative economy; sustainability; sustainability brand; value chain; demand chain;

   Sammanfattning : Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage? Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined. LÄS MER