Sökning: "Nicole Talavera"
Hittade 1 uppsats innehållade orden Nicole Talavera.
1. Konsten att enas under ett varumärke : Intern varumärkesuppbyggnad på Nordiska Kompaniet
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. LÄS MER
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